I was on a training course a Google yesterday and picked up all sorts of useful information - more later! however one thing which stunned me was that, statistics now show "youTube" to be the 2nd biggest search engine in the UK - after google, or course!

Considering it was never set up to be a search engine, that's quite amazing to me, but it just does to show the level of interest today and people's preference to watch videos rather than read information. So if you want to find out how to do something, what something looks like in action etc etc Youtube is now seen as the main source of information. 

So what does that mean for businesses? Make some videos! you can create your own channel on YouTube, have your videos indexed under certain categories and for specific keywords. Include a link to your website and there you have a new tool to attract prospective customers. 

According to Google, around 80% of internet users watch videos - not just for fun, but for education and business purposes too. To find out more about it, why not visit YouTube and search for some of your products and services, to see what other people are doing. There are lots of different ways to make a video, and effective ones can be made quite cheaply in many cases.