One of the key components of the marketing strategy for many companies is paid search marketing and, as Internet Marketing Consultants, we manage Google AdWords pay-per-click campaigns for a number of clients.

Whenever we talk to local businesses about Search Engine Optimisation and Social Media, we always recommend maximising their Google Places profile, as it is a powerful way to drive traffic to your website.

Internet Marketing for Manufacturing businesses

As a Midlands based internet marketing company, we work with a variety of business across the region and help them to achieve their potential by maximising their Internet exposure.

We work across all types of industry and here is an example of recent work on Search Engine Optimisation for a manufacturing business.

Internet Marketing - boosting export sales

Manufacturing companies often ask us to explain how an effective web presence can help them to achieve more exports. Here's an example of one of our clients, a Shropshire based design and manufacturing company, exporting products worldwide.  

Eagle Engineering design and manufacture plating barrels. Our original brief was to create a website to support Hanover Messe 2009, a leading international exhibition, so that stand visitors would have a good point of reference after the event.
We also wanted to help the clients to promote their business to a wider audience, so we researched to identify the 10 best keyword phrases which would bring targeted traffic to the website. Having agreed these, we worked with the client on design and content, before building a new, optimised, website www.platingbarrels.com which was launched in April 2009.

Within 6 weeks of launch, the website achieved top position on google.com and .co.uk for 8 out of 10 keyword phrases, and has maintained or improved on that position consistently since then.

How has Internet Marketing helped?

For Eagle Engineering exports are a key driver in their search for growth and Simon Nixon, the MD of Eagle, had an instinct that the way to increase his home and export business was to use the internet as part of his marketing strategy.

Eagle Engineering now receives enquiries and orders for plating barrels from all around the world, via the website.

A website gives you an international presence to support your efforts to grow your business and Eagle Engineering have now added web content translated into German to aid their growth in that market. As Simon says, “The website which WSI built, has made a significant contribution to our growth over the last 10 months and we are now receiving enquiries from around the world.”
 

In the last week, Google has made a dramatic change in the look of the search engine results for local searches with its newly introduced Place Search. This change only affects search engine results that contain a geographical location (Search engine optimization company in Derby, for example).

Do your web pages load up quickly? If not, you could be giving site visitors a poor impression and also affecting your SEO. Speed matters!

If you've been searching on google over the last few days, you may have noticed that, as you type your search phrase into the box, Google starts to predict what you're going to type next and also shows you a list of possible phrases which you might be about to type!

According to Google, around 80% of internet users watch videos - not just for fun, but for education and business purposes too. To find out more about it, why not visit YouTube and search for some of your products and services, to see what other people are doing. There are lots of different ways to make a video, and effective ones can be made quite cheaply in many cases.

The main point about SEO is that it isn't an instant fix and requires ongoing and consistent effort. One of the most important activities is to publish new content on a regular basis - content which is useful for your site visitors and also tells google more about you.