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10 Tips to optimise your online shop for search

There are a lot of good e-commerce platforms available now, making it relatively easy to create an online shop which is easy to navigate and most importantly, easy to buy from. That’s all good news, but there’s still the problem of attracting the website traffic you need to create sales. How well does your website…

Applying the power of social selling

The increasing popularity of social media websites is not only changing the way we socialise with friends and family it’s also changing the way customers research, compare and inform their buying decisions. This applies to both B2C and B2B sales and rather than seeing this trend as a threat, sales managers should see it as…

Boost your Google Rankings with Adaptive SEO

Everyone knows how important top search engine rankings can be, but how do you get them? Updates like Google Panda, Penguin and Hummingbird have affected the search rankings for many companies in recent years. Gone are the days of tricking your way into a top ranking position and some of the tactics used in the…

Answering the top 6 questions about link building

Links are what connects all of the various entities in the web together and they are what enable us to find information and take actions online. You’ll often hear digital marketing people like us talk about link building in relation to getting more exposure for your website in the search rankings.

5 tips for using PPC effectively

PPC or pay-per-click advertising is a great way to get your products and services in front of your prospects, quickly. Some people are a bit suspicious of PPC and are concerned about the cost and return on marketing spend, but by using PPC effectively you can generate targeted new business in a cost effective way.…

Using social media? Do you still need a website?

With so much interaction on social media these days, you might be wondering whether you still need to have your own business website as well – or can you rely on Twitter, Facebook, Pinterest etc. to market your business online? We think so, yes – your website is still a vital business asset and an…

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