For almost every business, a significant proportion of web visitors use hand-held mobile devices, so making sure that they can view and interact with your website efficiently is critical in order to receive enquiries from mobile users.
Google is now stepping up the pressure on business to make their websites mobile friendly. In my last blog about mobile-friendly websites (click here to read) link to 22/11 blog I talked about the “mobile-friendly” label being applied in mobile search results. It looks like this:
The immediate implication of this is that users searching on mobile devices are more likely to visit websites which have the mobile friendly label, so if your site doesn’t have one, you could be at a disadvantage. In November, Google announced that they were experimenting with use of mobile-friendly criteria as a ranking signal and that now look like becoming a reality.
Mobile Search Rankings
A couple of weeks ago, Google posted an announcement here which stated that from April 21st, mobile friendliness will be used as a ranking signal, affecting mobile searches worldwide. This means that your position on the organic search results will probably drop over time – although we don’t know how long it will take for this to fully take effect.
So if you want your website to be found in the mobile search results in future, now is the time to take action and make your website mobile friendly. If you don’t you could find that your website visitor levels will start to drop. Fewer visitors means less enquiries or sales – so this could seriously impact your business.
Reducing your bounce rate
Even if mobile searchers still find your website, if they don’t find it easy to use, they may bounce (i.e. leave the site straight away and look elsewhere).
In an earlier study, Google said:
“…we found that 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone, and 40% go to a competitor’s.”
Source: “Mobile”-ize your business with Google Sites, Google Mobile Ads Blog
Need help in getting mobile-friendly?
Depending on the type of website you have, how old it is and how it was built, there are several options for making it mobile friendly. We can help – contact us for an assessment now – there’s no time to waste.