Digital marketing is essential for all types of business but it’s becoming harder than ever to stand out from the crowd online. Here are 6 essential elements of a digital marketing plan which will help you to succeed.
Find out what remarketing is and how it can help your business, by targeting potential customers at the right stage of the buying cycle.
Publishing new content is a vital online marketing activity for improving search engine rankings, driving website traffic and nurturing existing leads. This video will show you how to get started.
PPC or pay-per-click advertising is a great way to get your products and services in front of your prospects, quickly. Some people are a bit suspicious of PPC and are concerned about the cost and return on marketing spend, but by using PPC effectively you can generate targeted new business in a cost effective way.…
The term “landing page” is usually used by marketers to refer to a page which has been set up specifically for an inbound marketing campaign, e.g. PPC or email marketing or a referral visit. Find out how you could use landing pages.
Having a website built for your business is only the start of an ongoing journey, as you need to take an active interest in it and support it throughout its life if you want to get the best out of it (just like your pet chihuahua). Here are a few things to think about.
Website visitors are all different, with specific preferences and information needs, so if you can tap into those and address your potential customers’ most pressing needs and concerns, you’re well on your way to increasing conversions.
Whenever I talk to local businesses about websites and internet marketing, the first things people usually ask about are Google rankings and website traffic. But website traffic alone doesn’t mean much unless it’s generating enquiries and sales.
Do you get any value from your website? We often talk to business who don’t get much traffic to the site or they don’t get many enquiries from it. That’s when we usually recommend some type of Internet Marketing activity.