Email Marketing

Email marketing services

Email marketing has come a long way in recent years and is still one of the most cost effective sales tools for many businesses.

It is so effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it. Email marketing offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.

Building a client email list should be a top priority for any business owner, but there’s more to it than just collecting names and addresses. Email advertising systems are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be.

Sophisticated email marketing techniques to benefit your business

Some of the things you can do with an email marketing system:

  • Target your mailing to all contacts or specific groups
  • Run promotions for people in specific geographical areas
  • Create a series of mailings, scheduled to go out after a specific event, e.g. a “welcome” mail series after a purchase
  • Tell your customers about new products and special offers
  • Measure success – track what happens to your emails, and which ones lead to sales
  • Add a new dimension to you customer service and increase customer retention

The Top 4 Advantages of Email Marketing:

  • Unmatched customer targeting and tracking capability
  • Lowest cost per unit of any advertising medium
  • Creates ongoing awareness of your brand and offerings
  • A greener alternative to traditional paper marketing

Why is email marketing important to your business?

Today’s customer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they’ll appreciate the personalised and relevant information you’re sending them. It’s about building customer loyalty and the Internet makes it easier than ever.

Contact WSI now to discuss a customized e-mail marketing strategy for your business. Call us on 01332 850618 or complete our contact form – we will get back to you as soon as possible.

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