Internet Marketing Audits

Website Audit

Internet Marketing Audits

If your website or other internet properties aren’t achieving high rankings and aren’t delivering the volume of leads you need, there could be a number of different reasons for this. How can you make sure that you concentrate your efforts in the right areas? Rather than guess, we recommend a website audit, to help you to understand what you’re already doing well and what your current issues are. Then you can put a plan in place to address the issues in a logical and achievable way.
Based on an understanding of your products / services and target markets, we analyse a number of different areas:

Some of the factors affecting search rankings

  • The quality of code used on your website – can search engines understand and index it properly
  • The quality of content and how well it addresses what your potential customers are looking for (and the search terms they are likely to use when searching)
  • Do site visitors engage with your pages or do they move away quickly?
  • High quality incoming links to your site – these can have a positive effect on search rankings
  • Poor quality incoming links – these can have a negative effect, and you may not even be aware of them
  • Your competition

Some of the factors affecting conversions

  • The design and layout of your web pages
  • The structure and ease of navigation
  • The quality of content and how well it “talks” to your prospects
  • Communication of your USPs
  • Calls to action (i.e. what do you want your site visitors to do next?)

WSI’s comprehensive audit process will give you a full picture of your website and how it is performing. You will receive a detailed report which includes a recommended strategy for improvement, and an implementation plan. Find out more here.

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If you want to improve your internet marketing, an internet marketing audit will show you how.

To discover what Internet Marketing can do for your business

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