Paid Search Advertising (PPC)


Pay-per-click marketing services

Search engines are the no.1 method people use to find everything they’re looking for online, so achieving a top ranking for relevant keywords can deliver a significant stream visitors to your website. One way to do this is through Search Engine Optimisation but, for many businesses the level of competition in their industry can make this very hard to do quickly – that’s where Pay-per-click advertising (PPC) comes in.

PPC is a method used by many businesses to achieve top rankings for a wide range of keywords, quickly. One of the benefits is that you can target any number of keywords with precisely worded ads designed to appeal to prospective buyers – and you can change things very quickly to react to marketplace changes, new products, special offers etc. One of the downsides is that “pay-per-click” is exactly that, you pay for every click through to your website, so it’s vital to manage it carefully, so you don’t waste money on clicks from people who aren’t going to buy from you.

Do you need help in managing your pay-per-click campaigns?

Managing a PPC campaign effectively takes time and expertise, otherwise you could find that you’re wasting your click spend on searches who are unlikely to buy from you, or paying too much for your leads. That’s where we can help. Our experience in running PPC campaigns for clients enables us to get the best results – we know about Google Adwords (and Bing Ads) and you know about your business, so together we can achieve success with PPC.

Pay-per-click management

Our PPC services are completely transparent – you will receive regular reports from us detailing how much you are spending on PPC, and what our management charges are. We will work to the budget you agree so you’ll always be in control of your spend. Our services include:

  • Researching the words and phrases potential customers might use when searching for your products or services
  • Writing ads that are attractive to potential customers but don’t attract clicks from the “wrong” people
  • Creation of landing pages to appeal to the needs of your target customers
  • Regular analysis of the data to refine keywords, manage bidding, improve ad wordings etc
  • Measuring the success of your PPC campaigns
As certified Google Partners, we have passed their accreditation exams and demonstrated our capability in managing PPC campaigns for over 10 years. Google partner certification logo

For a FREE initial review and evaluation of your existing PPC campaigns, call us now on 01332 850618 or complete our contact form – we will get back to you as soon as possible.

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